Victoria Nguyen - Current Project

Victoria Nguyen

Marketing & Content Manager | NEKOHOUSE, Dr. Elsey’s Singapore, Vet’s Best Singapore

Period: October 2024 – Present

Location: Singapore & Vietnam (remote/hybrid)

Key Responsibilities:

Content & Social Media Management:
- Planned and executed regular content for Facebook, Instagram, and TikTok across all three brands.
- Developed tailored strategies for different target audiences: B2C (NEKOHOUSE & Dr. Elsey’s) and B2B (Dr. Elsey’s).
- Created written posts, designed visuals, and edited short-form videos aligned with brand identity.
Influencer & Community Partnerships:
- Collaborated with influencers, content creators, and cat-loving communities in Singapore to increase brand visibility.
- Coordinated product sponsorships and partnerships with rescue shelters, vet clinics, and pet stores.
Landing Page & SEO Implementation:
- Designed and built a campaign-specific landing page for Dr. Elsey’s Singapore.
- Applied basic SEO techniques such as keyword optimization, content structuring, and image metadata improvements.
Event & Campaign Support:
- Assisted in the execution of booth setup and activities for Pet Expo Singapore 2025.
- Created pre-event, on-site, and post-event communications to promote engagement and drive traffic.

Key Achievements:

Successfully increased organic social media following across all platforms without paid advertising:

NEKOHOUSE
- Facebook: Grew from 538 to 614 followers
- TikTok: Grew from 167 to 189 followers
- Instagram: Grew from 41 to 63 followers
Dr. Elsey’s Singapore (launched from scratch)
- Facebook: Reached 16 organic followers
- Instagram: Reached 14 organic followers
- TikTok: Reached 13 organic followers
Vet’s Best Singapore (early-stage growth)
- Instagram: Reached 14 followers organically from zero
- TikTok: Gained initial 6 followers, setting the foundation for future expansion

Built a consistent and engaging content pipeline that improved visibility and interaction, laying a strong foundation for long-term audience growth across three distinct brands.