Period: October 2024 – Present
Location: Singapore & Vietnam (remote/hybrid)
Key Responsibilities:
Content & Social Media Management:
Planned and executed regular content for Facebook, Instagram, and TikTok across all three brands.
Developed tailored strategies for different target audiences: B2C (NEKOHOUSE & Dr. Elsey’s) and B2B (Dr. Elsey’s).
Created written posts, designed visuals, and edited short-form videos aligned with brand identity.
Influencer & Community Partnerships:
Collaborated with influencers, content creators, and cat-loving communities in Singapore to increase brand visibility.
Coordinated product sponsorships and partnerships with rescue shelters, vet clinics, and pet stores.
Landing Page & SEO Implementation:
Designed and built a campaign-specific landing page for Dr. Elsey’s Singapore.
Applied basic SEO techniques such as keyword optimization, content structuring, and image metadata improvements.
Event & Campaign Support:
Assisted in the execution of booth setup and activities for Pet Expo Singapore 2025.
Created pre-event, on-site, and post-event communications to promote engagement and drive traffic.
Successfully increased organic social media following across all platforms without paid advertising:
NEKOHOUSE
Facebook: Grew from 538 to 614 followers
TikTok: Grew from 167 to 189 followers
Instagram: Grew from 41 to 63 followers
Dr. Elsey’s Singapore (launched from scratch)
Facebook: Reached 16 organic followers
Instagram: Reached 14 organic followers
TikTok: Reached 13 organic followers
Vet’s Best Singapore (early-stage growth)
Instagram: Reached 14 followers organically from zero
TikTok: Gained initial 6 followers, setting the foundation for future expansion
Built a consistent and engaging content pipeline that improved visibility and interaction, laying a strong foundation for long-term audience growth across three distinct brands.
An event in Singapore I contributed to during my time with NEKOHOUSE | Dr.Elsey's Singapore | Vet's Best Singapore (2025)