Key Responsibilities:

• Content & Social Media Management:

  • Planned and executed regular content for Facebook, Instagram, and TikTok across all three brands.

  • Developed tailored strategies for different target audiences: B2C (NEKOHOUSE & Dr. Elsey’s) and B2B (Dr. Elsey’s).

  • Created written posts, designed visuals, and edited short-form videos aligned with brand identity.
    
    

• Influencer & Community Partnerships:

  • Collaborated with influencers, content creators, and cat-loving communities in Singapore to increase brand visibility.

  • Coordinated product sponsorships and partnerships with rescue shelters, vet clinics, and pet stores.
    
    

• Landing Page & SEO Implementation:

  • Designed and built a campaign-specific landing page for Dr. Elsey’s Singapore.

  • Applied basic SEO techniques such as keyword optimization, content structuring, and image metadata improvements.
    
    

• Event & Campaign Support:

  • Assisted in the execution of booth setup and activities for Pet Expo Singapore 2025.

  • Created pre-event, on-site, and post-event communications to promote engagement and drive traffic.